Stamford Hospital
The Situation
Stamford Hospital, a leading healthcare Provider in southern Connecticut, wanted to improve the perception of their online brand and increase their Web site's value proposition. The Web site was focused on patients and prospective patients; however, it was hard to find information that visitors found useful.
In an effort to work harder for the communities they serve, a key objective for Stamford Hospital was to make their Web site message align with the appropriate audience, thereby creating a resource-centric destination for patients and prospective patients. At the same time, Stamford wanted to maintain the content and functionality its physicians and staff were accustomed to. In addition, Stamford Hospital was looking to reduce the cost of maintaining their Web site by including continually updated health/wellness articles supplied by Greystone.
The Solution
Acsys Healthcare began with a brand and core concept for each audience and worked with Stamford Hospital to develop a new Web site architecture that organized content into more intuitive categories for each audience.
To better cater to the needs of patients/prospective patients, Acsys Healthcare redesigned Stamford’s Centers of Excellence pages to highlight why Stamford Hospital is uniquely positioned to meet their needs. Acsys Healthcare also implemented many SiteManager tools to help effectively and efficiently manage content (CMS), display events (CMS) and physician information (PDS), aid in the recruitment of staff and nurses (HRS), and deliver eCards to connect in-house patients with family and friends. Greystone content was also implemented horizontally across the Stamford Hospital Web site to tie in valuable content with the appropriate page(s) of the site.
The Results
- Generated a significant increase in repeat Web site traffic and duration time.
- Increased favorable perception of the Stamford Hospital brand and of various locations.
- Exceeded the expectations of senior management.
- Maintenance costs were reduced by 50 percent by self automating content updates.