uncommon experience, exceptional solutions
Acsys Healthcare is a practice of Acsys Interactive, providing us with a broad range consumer and business-to-business experience to draw upon as we approach the unique challenges that face our healthcare clients. This enables Acsys Healthcare to provide you with a focused team of seasoned healthcare professionals, while providing the full capability of an award winning, full service interactive marketing, technology, and services agency.
Kathryn Hughes, Chief Healthcare Strategist
Andy Berling, VP, Client Services
Alan Mocksfield, VP, Interactive Technologies
Kathryn Hughes
Chief Healthcare Strategist
Kathryn joins Acsys as a widely recognized thought leader and innovator in the field of healthcare marketing. In her new role as Chief Healthcare Strategist, Kathryn will help the expanding company define its mission, refine its go-to-market strategy, direct strategic initiatives and execute marketing programs that create brand differentiation and long-term, sustainable growth.
Distinguished by her strategic and innovative approach, Kathryn has consistently delivered record growth in market share, volume and revenue for many of the largest and most successful healthcare companies in the United States. Most recently, she served as Chief Marketing Officer for Halifax Health, one of Florida's largest healthcare providers. In this executive leadership position, Kathryn was responsible for defining and driving an overarching, integrated marketing strategy, as well as managing such day-to-day functions and initiatives as market research, corporate positioning, branding, service line development, public relations, advertising, web marketing and community affairs. During her tenure, Kathryn increased market share by 1.1 percent in less than 10 months, and generated record, double-digit increases in patient and procedure volume for orthopedic, cardiac and neurosciences services. In addition, Kathryn developed the system's first digital marketing strategy which included the state of Florida's first online broadcasts of medical/surgical procedures. Kathryn also directed the launch of the award-winning web site www.halifaxhealth.org, which was designed and implemented by Acsys.
Prior to joining Halifax, Kathryn served as Vice President, Chief Marketing Officer for Virginia Hospital Center where she led strategic marketing, brand management, volume development, physician recruiting, corporate development, product line commercialization, corporate communications and public relations. While at Halifax, Kathryn developed the marketing strategy that resulted in a 70 percent increase in consumer and professional market awareness and generated record double-digit increases in medical/surgical admissions.
Kathryn has also served as Vice President, Marketing for TLC Laser Eye Centers, the world's largest provider of laser vision correction services, where she directed consumer/physician marketing and brand development for the company with locations in 63 markets across North America. She began her executive career as National Director of Marketing Operations at HealthSouth, the nation's largest provider of outpatient surgery and rehabilitative healthcare services.
Hughes holds a B.A. in Advertising and Communications from the University of Alabama and has been the recipient of numerous industry awards from the American Advertising Federation, the Public Relations Society of America, the Society for Healthcare Strategy and Market Development and the American Marketing Association.
Andy Berling
VP, Client Services
Andy brings more than 10 years of marketing, technical, and client services experience to the Acsys Healthcare team. Andy provides leadership to our client services team, which has successfully delivered projects for Blue Cross & Blue Shield of Rhode Island, Hospital for Special Care, Halifax Health, Virginia Hospital, and many other healthcare and industry clients.
Prior to joining Acsys Healthcare, Andy spent two years as a Senior Project Manager at Outrider North America, where he was responsible for full lifecycle management of Web development, email marketing, and search engine optimization initiatives. Before answering the call of the Web, Andy spent 10 years in the skiing and outdoor sporting industry, working in both equipment manufacturing and retail distribution for Salomon NA.
Andy holds a B.A. in Political Science from the University of Colorado.
Alan Mocksfield
VP, Interactive Technologies
Alan Mocksfield brings a combination of extensive technological expertise and leadership skills to his role as VP of Interactive Technology for Acsys, where he's focused on creating innovative solutions for technical business needs. Alan leads an experienced and highly competent team of web developers and infrastructure professionals that is responsible for bringing our creative ideas to life, and maintaining a high level of availability of our core systems.
Alan brings more than 23 years of technology experience in web and application development, infrastructure operations, and technology strategies and policies. Alan comes to Acsys Healthcare from a large health system in the northeast has been responsible for Medical Communications. His role in the health system brought him back to his roots of programming, leading a team of integration engineers and developers where he was responsible for all web infrastructure and development.
Alan earned a B.S. in Computer Science from Central Connecticut State University, and has had clinical experience working as an EMT.
If you would like to explore the additional experience that being a part of Acsys Interactive offers, we encourage you to explore our Acsys Interactive leadership biographies.